Earth Hour News Alert: Corporates climb Earth Hour ladder & Global timing


Despite the global economic crisis, many corporations are providing Earth Hour pro bono support and are getting behind the campaign in a number of creative and exciting ways:

*Abercrombie & Kent, a high-end travel experience agency will be helping its clients take part in Earth Hour in some of the world's most remote locations from camps in Africa to the wilds of Antarctica

*Carlsberg offices and breweries will be turning out the lights

*CNN, Discovery Channel and the History Channel are providing $0.5M advertising space in Singapore and South East Asia

*Intercontinental Hotel Group's 250 hotels in Asia Pacific will be turning out the lights

*McDonalds can be contacted at a country level and are already committed to turning out the golden arches in Australia, UK, Argentina, Chile, Denmark and Peru

*Yahoo! Hispanic Americas is requesting editorial content for Mexico, Argentina, Chile, Colombia, Peru and Venezuela!

For more corporate inspiration, please click here or contact James Kissell


Earth Hour 2009 will roll out around the globe between 8:30PM and 9:30PM on Saturday 28 March. The first location to switch off will be Chatham Islands, NZ at GMT 06:45 hours. The last locations to celebrate Earth Hour will be Vancouver, LA, Las Vegas and San Francisco switching off at GMT 03:30 hours on Sunday March 29 - crossing 25 standard time zones.

A global timing press release, schedule template and a graphic icons world map has been developed for you to localise, translate and distribute to your local media.

The materials will be available COB tomorrow, Friday 6 March. The embargo is set for 00.01 Tuesday 10 March.

To access all press release materials click here c/o Yeb Sano.


With regard to the number of global registrations for EH09, we are currently unable to advise the numbers. This is because we are waiting from 9 country teams to provide the data, so we can calculate global stats. We hope to resolve this and be in a position to provide global stats as soon as possible. We will send a News Alert email as soon as these statistics become available.

In the meantime, feel free to use the stats below externally:

2009 stats: aiming for 1,000 cities and 1 billion people

Earth Hour currently has 934 cities and towns in 80 countries/regions signed up to participate - more than double the number of cities that participated in 2008

Earth Hour video on You Tube has been viewed 360,000 times

One Facebook Earth Hour group has over 120,000 members. We have 15 official EH groups and many unofficial groups.

200+ iconic building and landmarks will turn their lights out

One Facebook Earth Hour group has over 120,000 members. We have 15 official EH groups and many unofficial groups.

200+ iconic building and landmarks will turn their lights out.


News Alert courtesy of Mr. Yeb Saño, WWF-Philippines National Coordinator for Earth Hour Philippines 2009.


Nationwide Support for Earth Hour Mounts

Earth Hour Press Release


Various organizations—representing civil society, the business community, the religious sector, the youth, national agencies and local governments—have committed their full support for Earth Hour, the global expression of a desire for serious and sustained action on global warming.

Filipinos from all walks of life and in all key cities are being urged to turn off their lights from 8:30pm to 9:30pm on March 28 as part of this worldwide movement, which last year saw the involvement of 371 cities across 35 countries.

In the Philippines, the effort is being led by the World Wide Fund for Nature (WWF-Philippines) in cooperation with the Department of Energy (DOE), the Green Army Philippines Network, and the SWITCH movement.

“We have to act now if we are to halt, if not reverse, the dangerous momentum of climate change,” explained Lory Tan, President and CEO of WWF-Philippines. “Earth Hour gives us the vehicle to show how simple acts—like turning off a light switch—can make a difference if we act together to fight global warming.”

“In this time of global crisis, it is vital that we seek causes that unite, rather than divide,” DOE Secretary Angelo T. Reyes added, “and fighting global warming through best energy practices is an excellent opportunity for all of us, regardless of creed, social status, or political affiliation to come together.”

Taking corporate involvement one step deeper, Earth Hour Philippines organizers are aligning the event with climate-friendly energy initiatives through the SWITCH movement, the social mobilization platform of multi-sector energy stakeholders spawned by the 2008 Philippine Energy Summit.

Beyond sponsoring a one-day event, potential national partners are being urged to support SWITCH initiatives over a full year. These initiatives include community-level switches to efficient lighting; cleaner transport fuels and technologies for jeepneys and tricycles; and area-based renewable energy (RE) groundwork-setting and promotion.

“By linking Earth Hour with SWITCH, we hope to make people realize that the symbolic act of switching off their lights for an hour on March 28 is but the start of a broader imperative to change our lifestyles and energy practices for the survival of our planet,” Secretary Reyes said.

"Climate change realities require a drastic change in the way we live,” declared former Miss Universe Margie Moran-Floirendo, an Earth Hour Ambassador. “For starters, we need to ask what we can do to help adapt to climate change and help slow it down.  Switching off our lights, even for an hour on March 28 is a good start because by our collective action, we will be sending a very powerful message to the rest of the world that we are taking a stand on global warming. We need to use cleaner forms of energy. Even the way we build our houses will need to change."

Earth Hour 2009 aims to reach one billion people in 1,000 cities all over the world. In December, world leaders will meet in Copenhagen to agree on a post-Kyoto policy for tackling climate change. One billion people voting with their light switch during Earth Hour will create a powerful mandate for world leaders to take strong and decisive action on climate change in Copenhagen.

To help reach this goal, a global sign-up campaign and competition is again being launched worldwide. Last year, the Philippines ranked 9th in terms of total sign-ups at the Earth Hour website  

The Earth Hour campaign is already generating a strong online presence: every seven seconds a new mention about Earth Hour appears on the web; Earth Hour social profiles have over 230,000 friends and followers with a new connection every 20 seconds; and an Earth Hour video is viewed every 20 seconds online.

Among Earth Hour’s high-profile international advocates are Nobel Peace laureate Archbishop Desmond Tutu, actress Cate Blanchett, and corporate tycoon Richard Branson of the Virgin Group.

Earth Hour Philippines 2009 hopes to involve 10 million Filipinos and 500 businesses in key cities across the country. To achieve this goal, WWF, DOE, the Green Army, and the SWITCH movement are touching base with networks and organizations across the country.

To date, the following institutions have signified their support for Earth Hour: ABS-CBN, Apostleship of the Sea, Archdiocese of Cebu, Archdiocese of Manila, Association of Foundations, Ayala Land Inc., Bank of the Philippine Islands, Body Shop, Boy Scouts of the Philippines, BusinessWorld Publishing, Catholic Educational Association of the Philippines, CBCP Episcopal Commission on Youth, CBCP Episcopal Commission on Migrants and Itinerant People, Cemex, Center for Migrant Advocacy, Center for Overseas Workers, Chevron Geothermal Philippines Holdings Inc.,, Coalition for Bicol Development NGOs, Department of Education, Don Bosco Youth Center – Tondo, Earth Day Network, Earth Institute Asia, Inc.,  El Nido Resorts, Energy Development Corporation, Federation of Philippine Industries, Filinvest Alabang, First Gen Corporation, First Philippine Holdings, Gawad Kalinga, Girl Scouts of the Philippines, Globaltronics, Globe Telecoms, Google, Habitat for Humanity Philippines, Hotel and Restaurant Association of the Philippines, Housing and Land Use Regulatory Board, HP, HSBC, Institute for Solidarity in Asia, Intramuros Administration, Jebsen & Jessen, Klima, Knights of Columbus, Lafarge, League of Corporate Foundations, Leo Burnett, Luzon Hydro Corporation, Makati Business Club, Management Association of the Philippines, Manila Jaycees, Manila Ocean Park, Mano Amiga, Meralco, Mindanao Business Council, Mindanao Coalition of Development NGOs, Miriam College, Mother Earth Foundation, National Confederation of Cooperatives, National Council of Churches in the Philippines, National Electrification Administration, National Historical Institute, National Parks Development Committee, National Ulama Council of the Philippines, Nokia Philippines, Outdoor Advertising Association of the Philippines, Petron Corporation, Philippine Association of Building Administrators, Philippine Biosciences, Philippine Business for Social Progress, Philippine Council for Islam and Democracy, Philippine Daily Inquirer, Philippine Green Building Council, Philippine Jaycees, Philippine Lighting Industry Association, Philippine Ports Authority, Philippine Sugar Millers Association,  Philippine Wood Producers Association, Philips, Pilipinas Shell Corporation, REACT Philippines, Renewable Energy Coalition, Ricoh, Shangri-la Hotels, SM Supermalls, Smart Communications, Soroptimist International, Starbucks, Sun Power, Sustainable Development Solutions for Asia and the Pacific Youth, Tetra Pak, The Outstanding Women in the Nation’s Service (TOWNS), Toyota Motors, UNESCO Club Metro Manila, UNIFEM, USAID Energy and Clean Air Project, Victory Christian Fellowship, Word and Life Publications, World Youth Alliance, YMCA, and YWCA.

Local governments have also started signing up to do their part for Earth Hour. Among the early advocates are the cities of Caloocan, Cebu, Digos, Las Piñas, Makati, Mandaluyong, Mandaue, Manila, Marikina, Navotas, Parañaque, Pasay, Quezon, Tagaytay, Taguig, Tuguegarao, and Valenzuela; the municipality of Pateros, and the provinces of Bukidnon, Marinduque and Misamis Oriental.

How to sign up

To register your participation in Earth Hour, go to

How to get mobile phone updates

To receive Earth Hour news updates and event schedules, register your cellphone number by sending this message to 5777 for both Smart and Globe users: green <space> reg <space> firstname <slash> middlleinitial <slash> lastname.

Example: green  reg  Juan/C/De la Cruz.


Background Information

The Worldwide Fund for Nature (WWF) was established in 1961by a few eminent gentlemen who were worried by what they saw happening in the world. Since then, more than 1,300 conservation projects underway in various countries, including the Philippines. Mostly focusing on local issues, these WWF-supported projects range from school nature gardens in Zambia to advocacy initiatives that appear in the packaging of commercial merchandise, from the restoration of orangutan habitats to the establishment of giant panda reserves. WWF works through multi-sector partnerships at the global and local levels.

The Department of Energy (DOE) is mandated by Republic Act 7638 to prepare, integrate, coordinate, supervise and control all plans, programs, projects and activities of the Government relative to energy exploration, development, utilization, distribution and conservation. In partnership with other energy stakeholders, it seeks to improve the quality of life of the Filipino by formulating and implementing policies and programs to ensure sustainable, stable, secure, sufficient, accessible and reasonably-priced energy. The DOE is committed to pursue national development through the two-fold agenda of attaining energy independence and implementing power market reforms.

The Green Army Philippines Network Foundation envisions a healed planet with people living in harmony with all of creation and undertakes projects, such as the Green Philippine Highways and the Trees for Life program, which manifest responsible stewardship through integrated local action for environmental protection, conservation, and restoration. A launching base for green initiatives requiring widespread social mobilization, the Green Army collaborates with government agencies, the church, the private sector, the academe, and civil society in protecting and nurturing the environment. It focuses on projects that would help communities empower themselves through their concerted action.

SWITCH is a social mobilization movement, spawned by the 2008 Philippine Energy Summit, which seeks to demonstrate how ordinary Filipinos and specific sectors of Philippine society can contribute substantively—through fundamental changes in lifestyle, behavior or standard practices—to the massive effort needed to address the dire consequences of unstable oil prices and climate change. Launched in July 2008, SWITCH is designed to: a) make energy programs of both the government and the private sector more participative for better appreciation, acceptance and involvement among key stakeholders; b) accelerate and scale up the adoption of best energy practices that are simple but strategic; and c) lay the institutional foundation to sustain best energy practices on the ground.

Earth Hour official sign-up website:
EarthHour Philippines operations center hotlines: Tel(632) 840-2134; 812-5974
EarthHour materials download website:,

Climate Matters: Launch of the New Regional Climate Change Vulnerability Map for Southeast Asia

6 Mar 2009 - 8:00am
6 Mar 2009 - 11:00am

Organized jointly by Earth Institute Asia, Inc. & International Development Research Centre, the launch has invited  Dr. Herminia Francisco, Director, EEPSEA, IDRC Regional Office for Southeast & East Asia, Singapore to give a talk on Climate Change Vulnerability Mapping for Southeast Asia.

This will be followed by insights from a panel of reactors composed of Dr. May Celine Vicente from the Manila Observatory, Dr. Peter Nilo Tiangco from the National Mapping & Resource Information Authority, Ms. Sheila Marie M. Encabo from the National Economic & Development Authority, and Sec. Heherson T. Alvarez, Presidential Adviser on Global Warming & Climate Change.

Climate Matters: Launch of the New Regional Climate Change Vulnerability Map for Southeast Asia will be held in the East-West Room of the Manila Golf & Country Club along Harvard Road, Forbes Park in Makati City.

This initiative is also in collaboration with:

Asian Institute of Journalism &  Communication, Ateneo de Manila College of Science & Engineering, Center for Philippine Futuristics,  Department of Energy, DENR/Environmental Management Bureau, Development Academy of the Philippines, Earth Council Asia-Pacific, Earth Day Network, GREEN Army Philippine Network Foundation, Management Association of the Philippines (MAP), Manila Observatory (MO), Manila Water, Mindanao Business Council, National Mapping & Resource Information Authority (NAMRIA), National Economic &  Development Authority (NEDA), OIKOS Society, Philippine Army, Philippine Business for the Environment, Philippine Council for Sustainable Development, Philippine Foundation for Science & Technology, Philippine Rural Reconstruction Movement, Philippine Women’s University, Office of the Presidential Adviser on Global Warming & Climate Change, Society of Filipino Foresters, Switch Movement, and WWF Philippines.

Earth Hour Philippines Press Launch

4 Mar 2009 - 11:00am
4 Mar 2009 - 2:00pm

On Wednesday, March 4, 2009, the World Wildlife Fund (WWF) for Nature, together with the Department of Energy (DOE), the Green Army Network, and the SWITCH movement will hold a press launch for Earth Hour Philippines (EHP) from 11:00 a.m. to 2:00 p.m. at the Hard Rock Cafe in Glorietta 3, Makati.

Aside from the mentioned organizers, the press launch has invited several of the local government units which have pledged support for Earth Hour such as Manila, Makati, Pasay, Mandaluyong and Marikina. Outside Metro Manila, the cities of Cebu and Davao have organized themselves and their localities for the upcoming event.

Personalities such as Margie Moran, Jim Paredes, Tweety de Leon, Cory Quirino, Paolo Abrera and Bianca Araneta-Elizalde were invited and have accepted to become EH ambassadors.

Others who will be present during the press launch are church groups, business councils, youth organizations, civil society, academic institutions and non-government organizations.  

Join Earth Hour and be counted!

Earth Hour Press Release

It's as simple as a flick of the switch.

The lights will go off for one hour on March 28 at 8:30 pm in key cities in the Philippines and all over the world. It's called Earth Hour.

This lights-out initiative, which began in Sydney in 2007 as a one-city environmental campaign, has evolved into a grassroots action that has attracted worldwide attention. In 2008, 371 cities across 35 countries turned their lights out in a united call for action on climate change and energy conservation. Global landmarks such as the Golden Gate Bridge in San Francisco, Rome's Colosseum, and the Coca Cola billboard in Times Square all stood in darkness, symbols of hope for a cause that grows more urgent by the hour.

Earth Hour 2009 aims to reach one billion people in 1,000 cities all over the world. To help reach this goal, a global sign-up campaign and competition is again being launched worldwide. Last year, the Philippines ranked 9th in terms of total sign-ups. All Filipinos are urged to sign up at Earth Hour's global website: Earth Hour Philippines 2009 hopes to involve 10 million Filipinos and 500 businesses in key cities across the country.

Earth Hour 2009 is a global call to action to every individual, every business, and every community. It is a call to stand up, to take responsibility, and to get actively involved in working towards a sustainable future. People across the world will turn off their lights and join together in creating a vital conversation about the future of our precious planet.

The World Wide Fund for Nature (WWF), the Green Army Philippines Network, and the SWITCH movement have joined hands with the Department of Energy to spread public awareness of the Earth Hour message to cities and communities all over the country.

To receive news updates and event schedules, one can register one's cellphone number by sending the following message to 5777 for both Smart and Globe users:   green   <space>   reg <space>   firstname   <slash>   middleinitial <slash>   lastname.   
Example: green  reg  Juan/C/De la Cruz.

"2009 is a destiny year for the entire planet," declared Lory Tan, President and CEO of WWF-Philippines. "This is the year that we decide the future of humanity. Earth Hour is a message of hope and action and we hope it sends a powerful message to both local and world leaders. It is a global movement that proves that each one of us can make a difference. Imagine what we can do if we act together."

Recognizing the vital role of the energy community particularly in terms of sustainable electric power generation, clean transport fuels, and best energy practices across sectors DOE Secretary Angelo T. Reyes expressed full support for Earth Hour. "This grassroots initiative is an opportunity for individuals from all corners of the globe to unite and, in a single voice, highlight the urgent need for dramatic lifestyle changes and best energy practices to save our planet. This is a cause that should unite us as Filipinos and as citizens of the world."

The first step is just turning off a light.

Join us for Earth Hour 2009! Turn off your lights at 8.30pm on Saturday, March 28, and sign-up here to be counted.

Earth Hour official sign-up website:
EarthHour Philippines operations center hotlines: Tel(632) 840-2134; 812-5974
EarthHour materials download website:,
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